Privacy Policy

Last Updated: AUGUST 2024

1. Overview

RuleFirst Inc. (“RuleFirst,” “we,” “us,” and “our”) respects your privacy and is committed to protecting it through compliance with this Privacy Policy (“Privacy Policy”). This Privacy Policy describes how we collect and use your Personal Information when you visit our website at https://www.rulefirst.com or otherwise use the Platform as described in our Terms of Service, and any information you may provide in electronic messages to RuleFirst.

Please read this Privacy Policy to understand our policies and practices regarding your Personal Information and how we will handle it. If you do not agree with our policies and practices, do not use the Platform. By accessing or using the Platform, you agree and consent to this Privacy Policy.

RuleFirst may change this Privacy Policy at any time, at its discretion. Your continued use of the Platform after any changes are posted is deemed acceptance of those changes. Please check this Privacy Policy periodically for updates.

This Privacy Policy is subject to and governed by the RuleFirst Terms of Service. The Services are part of the Platform and are described further in the Terms of Service.

2. The Types of Information That RuleFirst Collects and How We Collect It

RuleFirst may collect two types of information from you when you visit the Platform: Personal Information and Non-Personal Information (collectively “Information”).

"Personal Information" refers to data by which you may be personally identified, such as your name, email address, employer, job title, department, and telephone number.

"Non-Personal Information" means data about you that does not identify you specifically. For example, if you browse or view content on the Platform without providing personal details, we will gather and store information about your visit that is not personally identifiable.

We collect Information in the following ways:

Directly from you: When you subscribe to a newsletter, create an account, make a purchase, or request information from RuleFirst, we may ask for details such as your name, contact, billing, shipping, and communication information, and account credentials. If you set up an appointment, attend an event, or otherwise contact us, you may voluntarily provide similar information. If you submit Personal Information about others, you are responsible for ensuring you have their consent to provide that information.
From third parties: We may obtain information from partners, vendors, suppliers, and other third parties. These sources might include advertising and marketing companies, data vendors, public database providers, social media platforms, and research partners. We take steps to ensure that information received from these sources is collected with proper consent or is otherwise legally permitted to be shared with us.
Automatically: As you navigate the Platform or use our Services, we automatically collect data about your interaction via cookies, pixel tags, and similar technologies. For more information on our use of these technologies, please see our separate Cookies Policy.

3. How RuleFirst Uses Your Personal Information

We use the Personal Information we collect for various purposes, including:

Platform Functionality and Development: To provide, personalize, and improve the Platform and our Services. This includes using information (such as your IP address) to enable network connectivity, analyze usage, diagnose issues, and enhance security. Data analysis also helps us test, modify, and develop new products and features. Some features may leverage artificial intelligence (“AI”) tools; however, we do not retain Personal Information for training generalized AI models.
Customer Support, Updates, and Reporting: To provide you with updates, reports, and customer support, as well as to verify your eligibility for promotional offers.
Business Operations: For accounting, billing, reconciliation, fraud prevention, legal compliance, and performing contractual obligations.
Communication: To send you messages, alerts (such as security updates or policy changes), and marketing or informational materials like newsletters. We may also conduct surveys or research that require you to voluntarily share Personal Information.
Advertising and Marketing: To provide personalized content, measure campaign effectiveness, and study ad performance. You may adjust your device settings to control the use or sharing of location data, though doing so may limit certain personalized features.
Statistical Purposes: To compile traffic reports and usage statistics, which help us improve the Platform.

LEGAL BASIS FOR OUR USE (APPLICABLE TO EEA AND UK VISITORS): If you are in the European Economic Area or the United Kingdom, our legal basis for processing your Personal Information depends on the specific context and the type of data. We collect your Personal Information only where we have your consent, need it to perform a contract with you, have a legal obligation to do so, or where processing is in our legitimate interests and not overridden by your rights.

RuleFirst is the Data Controller for all Personal Information collected through the Platform in the EEA and the United Kingdom unless otherwise stated. For questions regarding our legal basis for processing, please refer to the “How to Contact Us” section below.

Retention of Your Personal Information: We will retain your Personal Information only as long as necessary to fulfill the purposes for which it was collected, comply with legal requirements, or resolve disputes. In some cases, we may anonymize your data for statistical or research purposes, in which case it may be retained indefinitely.

4. How RuleFirst Protects Your Information

We implement a variety of administrative, technical, and organizational security measures to protect your Personal Information from unauthorized access, loss, or alteration. We require our suppliers and vendors to provide similar protections when handling your data. However, no system is completely secure; if you suspect that your data may have been compromised, please contact us immediately using the “How to Contact Us” section.

5. When RuleFirst Shares Your Information

RuleFirst may share your Personal Information with:

Affiliates and Subsidiaries: For purposes consistent with this Privacy Policy.
Suppliers and Vendors: Authorized third parties who provide services (e.g., hosting, IT services, data analysis, customer support) on our behalf. Our contracts with these parties require them to protect your Personal Information.
Partners: Third parties with whom we collaborate for joint promotions, product development, or research studies. In such cases, additional terms or policies may apply.
Advertising and Marketing: Third-party partners may receive your information to provide you with personalized advertisements and to analyze campaign effectiveness. Please refer to our Cookies Policy for details.
Legal and Security: When required by law, to protect our rights, or to respond to legal processes.
Corporate Transactions: In connection with mergers, acquisitions, or other corporate transactions.
With Your Consent: We may share your information with other parties if you expressly consent to such disclosure.

We do not sell your Personal Information for monetary compensation.

6. Information from Children

We do not knowingly collect Personal Information from children under 16. If we discover that we have collected such information, we will promptly delete it. If you are under 16, please do not provide any Personal Information to RuleFirst.

7. Links to Other Websites and Services

Our Platform may contain links to third-party websites and services that are not operated by RuleFirst. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any site you visit.

8. Do Not Track

Some browsers offer a “Do Not Track” (“DNT”) feature that signals that you do not wish to be tracked. Currently, the Platform does not respond to DNT signals.

9. Your Legal Rights

Depending on where you live, you may have rights to access, correct, or delete your Personal Information, as well as to restrict or object to certain processing activities. For more details and to exercise your rights, please refer to the “How to Contact Us” section below.

10. European Privacy Rights

If you are in Europe, additional rights are available to you under the GDPR, UK GDPR, or nFADP. You may have the right to request access to, correction of, deletion of, or portability of your Personal Information, as well as the right to object to or restrict certain processing activities.

To exercise these rights, please contact us as described in the “How to Contact Us” section. Note that we may need to retain certain information for legal, contractual, or recordkeeping purposes.

11. International Compliance

RuleFirst is a global company headquartered in the United States. We may transfer your Personal Information to our affiliates, business partners, or service providers located in other countries. When we do so, we ensure that appropriate safeguards are in place and that transfers comply with applicable laws, including participation in the EU-U.S. Data Privacy Framework, the UK Extension, and/or the Swiss-U.S. Data Privacy Framework where applicable.

12. Data Privacy Framework

RuleFirst complies with the EU-U.S. Data Privacy Framework (DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF. For more information on our certification and our obligations under these frameworks, please visit https://www.dataprivacyframework.gov/. In the event of any conflict between this Privacy Policy and the DPF Principles, the Principles shall govern.

13. California Privacy Rights

This section provides additional rights for California residents under the CCPA. You have the right to request information about the Personal Information we collect, request access, deletion, or correction of your Personal Information, and opt out of the sale or sharing of your Personal Information (note: RuleFirst does not sell your Personal Information). To exercise these rights, please contact us as described below. Note that if you request deletion, we may need to retain certain data for recordkeeping or legal purposes.

14. Colorado Privacy Rights

Colorado residents have additional rights under the Colorado Privacy Act (“CPA”). You may request access to, correction of, or deletion of your Personal Information, and opt out of targeted advertising, sale, or profiling of your Personal Information. Please contact us to exercise these rights.

15. Connecticut Privacy Rights

Connecticut residents are entitled to rights under the Connecticut Data Privacy Act (“CTDPA”). To exercise these rights, please contact us using the information provided in the “How to Contact Us” section.

16. Utah Privacy Rights

Utah residents have rights under the Utah Consumer Privacy Act (“UCPA”). For more details or to exercise your rights, please contact us using the details provided below.

17. Virginia Privacy Rights

Virginia residents have rights under Virginia’s Consumer Data Protection Act (“VCDPA”). These include the right to access, delete, or correct your Personal Information, to opt out of targeted advertising or profiling, and to be free from discrimination for exercising your rights. To exercise these rights, please contact us as detailed below.

18. How to Contact Us About This Privacy Policy

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Email: [email protected]
Mail: RuleFirst Inc.
970 Nolder Drive
Lancaster, Ohio 43130