Terms Of Service

Last Updated: February 2025

THIS AGREEMENT CONTAINS A MANDATORY ARBITRATION CLAUSE AND A CLASS ACTION WAIVER THAT WAIVES YOUR RIGHT TO PARTICIPATE IN A CLASS ACTION. YOU MUST REVIEW THIS DOCUMENT IN ITS ENTIRETY, INCLUDING THE DISPUTE RESOLUTION SECTION BELOW, BEFORE USING THE PLATFORM.

THESE TERMS OF SERVICE GOVERN YOUR SUBSCRIPTION TO AND USE OF THE PLATFORM AND SERVICES. PLEASE READ THESE TERMS OF SERVICE CAREFULLY. CAPITALIZED TERMS HAVE THE DEFINITIONS SET FORTH HEREIN. BY COMPLETING THE REGISTRATION PROCESS, CREATING AN ACCOUNT OR ACCESSING OR USING ANY OF THE PLATFORM AND/OR SERVICES, YOU REPRESENT THAT (1) YOU HAVE READ, UNDERSTAND, AND AGREE TO BE BOUND BY THESE TERMS OF SERVICE, (2) YOU ARE OF LEGAL AGE TO FORM A BINDING CONTRACT WITH RULEFIRST, (3) THE INFORMATION YOU PROVIDED IN CONNECTION WITH YOUR REGISTRATION FOR THE PLATFORM/SERVICES IS TRUE, ACCURATE AND COMPLETE, AND (4) YOU HAVE THE AUTHORITY TO ENTER INTO THESE TERMS OF SERVICE PERSONALLY OR ON BEHALF OF THE BUSINESS ENTITY YOU HAVE NAMED AS THE USER, AND TO BIND THAT BUSINESS ENTITY TO THE AGREEMENT. CERTAIN PORTIONS OF THE PLATFORM MAY BE SUBJECT TO “OPEN SOURCE” OR “FREE SOFTWARE LICENSES.” SUCH COMPONENTS WILL BE GOVERNED BY THE TERMS OF THEIR RESPECTIVE LICENSES AND NOT BY THESE TERMS.

ONCE ACCEPTED, THESE TERMS OF SERVICE, IN COMBINATION WITH OUR Privacy Policy, DATA PROCESSING AGREEMENT, AND Affiliate Agreement (WHEREVER APPLICABLE) (COLLECTIVELY, THE “TERMS”), BECOME A BINDING LEGAL COMMITMENT BETWEEN YOU (OR THE BUSINESS ENTITY THAT YOU REPRESENT) AND RULEFIRST INC. AND ITS RESPECTIVE OFFICERS, DIRECTORS, AFFILIATES, SUCCESSORS AND ASSIGNS (HEREINAFTER, “RULEFIRST,” “WE,” OR “US”) AND WILL GOVERN YOUR ACCESS TO AND USE OF THE PLATFORM AND ALL OTHER INTERACTIONS WITH RULEFIRST.

RuleFirst reserves the right to modify these Terms at any time. All changes are effective immediately upon posting. Your continued use of the Platform following the posting of any revised Terms constitutes your acceptance of and agreement to the updated Terms.

RuleFirst provides the Platform solely for your business use without any promise of exclusivity. RuleFirst’s users, entrepreneurs, affiliate marketers, experts, and partners are independent and not employees, contractors, or representatives of RuleFirst. RuleFirst is not responsible for any interactions between you and your customers beyond providing access to the Platform. You acknowledge that you are solely responsible for establishing the appropriate terms with your customers.

You should consult a lawyer for legal advice to ensure your use of the Platform complies with these Terms and applicable law.

1. Use of Platform

1.1. Restrictions

You must be at least 18 years old to use the Platform. By accepting these Terms, creating a Platform Account, or using the Platform, you represent that you are at least 18 years old. You may not use the Platform or Services if you are employed by, or otherwise affiliated with, any entity that competes with RuleFirst or if you intend to gain access to the Platform in order to compete with it.

1.2. Platform Account Ownership

Your use of the Platform is conditioned on your providing complete, current, and accurate information when registering for a Platform Account. The Platform is intended for business use or in connection with an individual’s trade, craft, or profession. If you are acting on behalf of a business entity, you represent that you have the authority to bind that entity to these Terms. In the event multiple parties claim ownership of a Platform Account, RuleFirst may require documentation to verify ownership and may suspend or terminate the account until the matter is resolved.

1.3. Intended Use

You and your customers may use the Platform only for lawful purposes and in accordance with these Terms. In addition, you agree that:

  • You and your customers will maintain all necessary licenses, permissions, and authorizations.
  • You are responsible for your actions and those of your employees, agents, and customers.
  • You will not misrepresent the Platform or its Services.
  • Your employees with access to the Platform are bound by these Terms.
  • You own or control all rights in the content you provide to RuleFirst.
  • You will cooperate with information requests from law enforcement and regulators.
  • You will not reverse engineer, decompile, disassemble, modify, or create derivative works from the Platform.
  • You will not remove any proprietary notices or labels.

1.4. Compliance

You are solely responsible for your use of the Platform and Services, including ensuring the quality and integrity of any data you provide, maintaining proper insurance as required, and complying with all applicable laws (e.g., HIPAA, PCI, Gramm-Leach-Bliley Act). RuleFirst does not guarantee that your use of the Platform will meet all legal requirements.

1.5. Privacy

By using the Platform, you consent to RuleFirst’s use and disclosure of your information as described in our Privacy Policy, which is incorporated by reference. You agree that RuleFirst is not responsible for any deletion or failure to store any data on the Platform. If you provide your customers with access to the Platform, you must implement and enforce your own terms and privacy policies and obtain all necessary consents.

1.6. Login Credentials

You are responsible for maintaining the confidentiality of your login credentials and all activities that occur under your account. You agree to notify RuleFirst immediately of any unauthorized use of your account. RuleFirst reserves the right to disable your credentials at its sole discretion.

1.7. Use of Communication Services

The Platform may include communication features (e.g., SMS, MMS, email, voice calls). If you use these features, you are solely responsible for compliance with all applicable laws (e.g., TCPA, CAN-SPAM Act). RuleFirst is solely a technology provider and does not originate or send communications on your behalf.

1.8. Third Party Services

You may access Third-Party Services through the Platform at your own risk. RuleFirst may share your data with third-party providers to facilitate these integrations but is not liable for any issues arising from third-party services.

1.9. Third Party Content

The Platform may contain content provided by third parties. Such content is used at your own risk, and RuleFirst makes no representations regarding its accuracy or reliability.

1.10. Excessive Use and Trials

RuleFirst provides access to the Platform on a tiered basis. If, in RuleFirst’s sole discretion, your usage negatively impacts the Platform’s performance, RuleFirst may require you to modify your usage or suspend your access. Trial periods are limited to a one-time offer; repeated trials to avoid subscription fees may result in termination of your account.

1.11. Platform Updates

RuleFirst reserves the right to update or change the Platform at any time, including modifying or discontinuing features, without liability.

1.12. International Use

If you are in an embargoed or sanctioned country, you are prohibited from using the Platform. You are solely responsible for complying with local laws, including export control and tax regulations.

1.13. Artificial Intelligence Acceptable Use Policy

Before using AI features of the Platform, ensure that such usage complies with applicable laws and our Artificial Intelligence Acceptable Use Policy (see Exhibit B).

1.14. Domain Names

If you purchase a domain name through the Platform, RuleFirst will register the domain on your behalf. You agree to use the domain in compliance with these Terms, and upon your written request, RuleFirst will transfer the domain to you (a transfer fee may apply).

1.15. Customer Account Transfer Requests

RuleFirst will process customer account transfer requests only upon your approval. Absent your approval—and under certain conditions such as non-response—RuleFirst may process such requests at its discretion.

1.16. Bug Bounty Program

RuleFirst does not have a bug bounty program and does not authorize third-party penetration testing or security assessments unless agreed upon in writing.

1.17. Certification Program

RuleFirst offers a certification program for users who successfully complete certification exams. Certification badges are non-transferable and may not be misrepresented. Participation in the program is subject to RuleFirst’s guidelines, and RuleFirst may terminate your participation at any time.

1.18. Ecommerce Products and Services

You are solely responsible for the products or services you sell through the Platform, including compliance with applicable laws, accurate descriptions, pricing, and customer service. RuleFirst does not act as the seller of record, and any transactions are solely between you and your customers.

3. Code of Conduct

You agree to comply with the Code of Conduct set forth in Exhibit A. Violation of the Code of Conduct may result in immediate suspension or termination of your Platform Account.

4. Payment

4.1. Fees and Auto-Renewal

You agree to provide accurate billing information. Your use of the Platform is subject to timely payment of fees. The Platform is offered at a monthly subscription fee of $97 USD, which will be billed in advance. Additional fees (e.g., communication surcharges) may apply.

4.2. Wallets and Rebilling

Your Platform Account may include a “wallet” feature that allows you to pre-load funds to pay for Services. If you are on the $97 plan, you will be automatically enrolled in our rebilling feature. You may update your settings to modify or disable this feature. In the event of a negative wallet balance, RuleFirst may charge your credit card on file to cover the shortfall.

4.3. Late Payments and Payment Disputes

If your payment is declined, RuleFirst will re-attempt charges for 7 business days. Continued non-payment may result in account cancellation. Disputes must be submitted in writing within 30 days of the invoice date, and all invoiced fees must be paid while a dispute is pending.

4.4. Cancellations

You may cancel your subscription via your Platform Account or by contacting our support team at [email protected]. You are responsible for all fees incurred up to the time of cancellation; no refunds will be provided.

4.6. Refunds

4.6.1. Nonrefundable Fees

All fees (including subscription fees, communication surcharges, and fees for third-party services) are nonrefundable. RuleFirst reserves the right to grant or deny refunds or credits at its sole discretion.

4.6.2. Pre-paid Services

Services that require pre-payment are nonrefundable. In the event of cancellation, any remaining wallet funds must be requested for refund; funds remaining after 30 days will become the property of RuleFirst.

4.7. Taxes and Government Assessments

All fees are exclusive of applicable sales taxes, VAT, GST, and other governmental assessments unless stated otherwise. You are solely responsible for any taxes related to your use of the Platform. If applicable, RuleFirst may collect taxes on your behalf.

5. Affiliate Program

RuleFirst offers an Affiliate Program that allows you to earn commissions by referring new customers. Participation is subject to RuleFirst’s approval and your acceptance of the Affiliate Agreement (available here). Commissions are paid to the payment account linked to your Platform Account. RuleFirst reserves the right to withhold or forfeit commissions under certain circumstances.

6. Intellectual Property

6.1. Platform Content

The Platform and its content are the property of RuleFirst or its licensors and are protected by intellectual property laws. You are granted a personal, non-exclusive, non-transferable license to access and use the Platform solely for its intended purpose. Any other use is prohibited.

6.2. RuleFirst Marks and Advertisements

RuleFirst’s name, logos, and marks (collectively, “RuleFirst Marks”) are the exclusive property of RuleFirst. You may not remove or alter any RuleFirst Marks or proprietary notices from the Platform. You shall not make unauthorized use of these Marks.

6.3. User Contributions

Any content you post on or through the Platform (“User Contributions”) is non-confidential. By submitting User Contributions, you grant RuleFirst and its designees a perpetual, irrevocable, non-exclusive license to use, reproduce, modify, display, distribute, and otherwise process such content for the purpose of providing the Platform.

6.4. Prohibited User Contributions

You are prohibited from posting content that is unlawful, defamatory, harassing, invasive of privacy, or otherwise objectionable as detailed in Exhibit A.

6.5. Feedback

Any feedback you provide to RuleFirst is non-confidential. You grant RuleFirst a perpetual, irrevocable, royalty-free license to use your feedback without any obligation to compensate you.

6.6. Copyright and DMCA

RuleFirst respects the intellectual property rights of others. If you believe your copyright has been infringed, you may submit a DMCA Takedown Request by following the procedures set forth below.

DMCA Takedown Requests or Counter-Notices: Submit via the forms at https://rulefirst.com/DMCA or email [email protected] (Subject: “DMCA Takedown Request”).

6.7. Copyright Registration

The RuleFirst Platform is registered under the United States Copyright Act (Registration No. TXu 2-435-865, effective June 19, 2024).

6.8. Patents Pending

Certain features of the Platform are covered by U.S. Patent Applications:

  • App. Ser. No. 18/322,978 filed May 24, 2023
  • App. Ser. No. 18/341,261 filed June 26, 2023
  • App. Ser. No. 18/457,510 filed August 29, 2023
  • App. Ser. No. 18/460,891 filed September 05, 2023; Patent No. U.S. 12,010,184 B1 Granted on June 11, 2024; Continuation 18/651,892 filed May 1, 2024
  • App. Ser. No. 18/469,702 filed September 19, 2023
  • App. Ser. No. 18/470,799 filed September 20, 2023
  • App. Ser. No. 18/508,729 filed November 14, 2023
  • App. Ser. No. 18/515,750 filed November 21, 2023
  • App. Ser. No. 18/762,873 filed July 3, 2024
  • App. Ser. No. 18/749,809 filed June 21, 2024

6.9. Usage Data

RuleFirst may collect and use usage data generated by your use of the Platform in accordance with our Privacy Policy. All such data is the property of RuleFirst and, if disclosed, will be anonymized and aggregated.

7. Disclaimers

RuleFirst makes no guarantees that your business will be profitable or that you will generate revenue using the Platform. THE PLATFORM IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. YOU USE THE PLATFORM AT YOUR OWN RISK, AND RULEFIRST IS NOT LIABLE FOR ANY LOSS OF DATA, DAMAGE TO YOUR SYSTEM, OR OTHER DAMAGES ARISING OUT OF YOUR USE OF THE PLATFORM.

RuleFirst does not guarantee uninterrupted, error-free operation of the Platform and is not liable for any issues resulting from third-party services or content.

8. Limitation of Liability, Indemnification, and Mitigation

Your exclusive remedy for any claim arising from these Terms or your use of the Platform is limited to the amount you paid for the Services during the three (3) months preceding the claim. IN NO EVENT SHALL RULEFIRST BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

You agree to indemnify and hold RuleFirst harmless from any claims, damages, or expenses arising from your use of the Platform, including claims arising from your breach of these Terms.

If the Platform is found to infringe a third party’s intellectual property rights, RuleFirst may, at its option, (a) obtain the right for you to continue using the Platform, (b) modify or replace the Platform to remove the infringement, or (c) require you to cease using the Platform.

9. Limitation On Time to File Claims

Any claim arising out of these Terms or your use of the Platform must be brought within three (3) months of the event giving rise to the claim; otherwise, such claim is permanently barred.

10. Injunctive Relief

You agree that any breach of these Terms may cause irreparable harm to RuleFirst, and RuleFirst shall be entitled to seek injunctive relief in addition to any other remedies available at law.

11. Waiver And Severability

No waiver of any provision of these Terms by RuleFirst shall be deemed a continuing waiver. If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue in full force and effect.

12. Change of Control

RuleFirst may assign its rights under these Terms at any time without notice. You may not assign your rights without RuleFirst’s prior written consent.

13. Entire Agreement

These Terms, together with any separate agreements you have entered into with RuleFirst, constitute the entire agreement between you and RuleFirst regarding the Platform and supersede all prior agreements.

14. Term and Termination

14.1. Grounds for Termination

RuleFirst may suspend or terminate your access to the Platform at its sole discretion for any reason, including suspected fraudulent, abusive, or illegal activity.

14.2. No Right to Services Upon Termination

Upon termination, your right to use the Platform ceases immediately, and RuleFirst is not liable for any damages arising from termination.

14.3. No Termination by Third Party Users

If you have been granted access to the Platform by a third party, any issues regarding termination must be addressed with that party.

14.4. Force Majeure

RuleFirst is not liable for delays or failures in performance resulting from causes beyond its reasonable control.

15. Applicable Law, Binding Arbitration, and Class Action Waiver

The laws of the State of Texas govern these Terms. Any disputes shall be resolved through binding arbitration administered by the American Arbitration Association in Dallas, Texas. Claims must be brought on an individual basis and not as part of a class action.

16. Communications and Contact Information

All notices under these Terms must be in writing and sent via email to [email protected]. Notices sent to you will be sent to the email address you provided upon registration and are effective upon receipt.

If you receive any communication requesting confidential information (e.g., account numbers, passwords), do not respond and instead notify RuleFirst by emailing [email protected].

For support, feedback, or other inquiries, please contact:

Rule First Marketing & Adventures Co.
970 Nolder Drive
Lancaster, Ohio 43130
Email: [email protected]

Copyright 2025. Rule First - Marketing & Adventures Co. . All Rights Reserved.